Rizos Curls collaborates with Thalía on new hair products


Four years ago, if you had told Rizos Curls founder Julissa Prado that she would end up collaborating with iconic Mexican telenovela and world superstar Thalía, she probably would have laughed at you. But the universe has clearly been on its side, because that’s not a guess – it actually became Prado’s reality. The clean haircare brand that specifically creates products to help women embrace and celebrate their curls, curls and waves recently teamed up with Thalía for their VIP box Thalía x Rizos Curls, Amor a los Rizos (125 $), which will be sold for a limited time price exclusively on Rizoscurls.com from today!

“When her forties started, Thalía was trying to get her curls back and wear her hair more natural. And her stylist, Jennifer Matos, is the one who told her about Rizos Curls. She started wearing her natural hair and going through that. [transition process] in her early forties, and she said she liked the products and it actually worked for her hair and made her feel comfortable and confident after straightening it for a long time, ”Prado exclusively told POPSUGAR. “His team contacted us. , and we were talking with them and giving them tips for her hair, and I was talking directly with Jenny, and she wanted to do a collaboration at this point in our business because we are Latinas and I’m Mexican and we’re a small business. Thalía really wanted to bring this to life and do something together. We were so happy that his team was willing to work with us and understood very well that we are still a small company, so that has been great. “

Every little detail behind this recent collaboration has been very intentional, from the box name, Amor a los Rizos, an ode to Prado’s favorite Thalía song, “Amor a la Mexicana”, to the adorable illustration of Thalía sporting curls. cowards and guitars. on his chest in reference to his iconic live performance “Amor a la Mexicana” from 1997, to the products included in the box. The limited edition box includes everything from classic Rizos Curls products like Curl Defining Cream ($ 22) and Refresh & Detangle Spray ($ 20) to newer products like Light Hold Gel ($ 20, originally 22 $), released earlier this year, and recent launches like Nourishing Hair, Scalp & Body Oil ($ 25), Detox Scalp Scrub ($ 28), and Hair Repair Mask at vitamin C ($ 30). According to Prado, every product included in the box is exactly what Thalía used during the pandemic to get her curls back.

“The new products, I had already been working for about two years. I had already worked on them before even starting the collaboration with Thalía. They were very big testimonies of love, for my team and in terms of production. , and trying to find the best ingredients that are very healing and repairing for the hair, ”Prado said.“ It worked perfectly when we spoke to Thalía because at that time I was working on these samples and she was also trying to fix her hair. I was like, wow, these products I’m working on are exactly what she needs too. ”Prado started creating a hair recipe for Thalía with her stylist Matos to guide the superstar in restoring her curls, everything by sending her samples of the new Rizos Curls formulations she was working on.

Prado said that not only was Thalía able to get her curls back, but the products also helped her keep her hair healthy, even when she occasionally did straight hairstyles. “It’s a journey, and it’s a process for everyone, and it’s not like she’s fully committed to always having curly hair all the time. She smooths it out and does different things in it. according to its responsibilities, and that’s the beauty of curly hair. ”she said. “It’s the beauty of having good quality ingredients, and that’s why we wanted to prioritize the products that are in the box to be truly restorative and healing, because we understand. so easy to say to yourself, “I’m never going to damage my hair again. I’m never going to smooth them out or heat them up. I’m never going to dye them or do anything ”, but it’s good to live a little bit and find the balance. Let’s focus on keeping them healthy and using great ingredients for your scalp and hair so you have the freedom to do whatever you want while keeping your hair healthy. “

The amazing artwork featured on the box was created by Guatemalan illustrator and artist Claudia Argueta, who also illustrated the cool sticker set found in the box to celebrate the collaboration. Another very intentional gesture from Prado was that she really wanted to use this collaboration to uplift and celebrate Latinas in general.

“For me, it’s such a complete moment because I remember watching her on TV and having that connection to that song and her as an artist, actress and entrepreneur. And so much that she embodies. , and now the circle is complete I have my own business and I am working on a collaboration with it, ”Prado said. “And I’m just honored, and we’re now four years old and it’s happening, and we’re at where we’ve been able to bring this to life. I hope I can keep growing and continue to be creative.”

Image source: Enrique Vega

Rizos Curls Teams Up With Iconic Mexican Superstar Thalía For Amor a Los Rizos Collaboration Originally Posted on POPSUGAR Latina



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