Mos Burger is bringing back sake shakes, commercial manga and vintage websites all at once
We’re going to party like it’s 1999.
Not long ago, the fast food community in Japan was thrilled to Mos Burger’s sake-flavored alcohol-free milkshake is back. Once again, this sake shake is based on Asahi Shuzo’s globally popular Dassai brand which first went on sale in December 2020.
However, that is not all that was resurrected by Mos Burger. In honor of this classic milkshake they also put together a website that features almost all the attributes of a page from the early internet age. It comes with an animated gif of a dancing milkshake as well as messages which are both “NEW!” and up to! âall in a crisp 800×600 resolution that would push your 3Dfx Voodoo graphics card and 56k modem to their limits.
It’s because of webmaster Kosaku Shima, which manga fans might know from the long series that bears his name and his various job titles over the years. Since 1983, he has followed the main character as he climbed the Japanese corporate ladder of a large electronics conglomerate. Apparently in the late 90s he made a stint in marketing and ran the Dassai Shake account last time and this time.
?? He also looks rather lively for someone born in 1947.
You could really tell that Shima was on the move at the time due to the special attention given to the creation of this webpage. However, he committed a cardinal sin in website design early on and forgot to add a guestbook and visitor counter, both of which were essential at the time.
Nonetheless, people were thrilled that some or all of the Dassai milkshake, young Kosaku Shima, and the internet returned to Geocities.
âIn 47, ehâ¦ lol. This site brings me back. I would try a shake but it’s so cold right now.
“It’s the kind of web page of my generation!” I’ll try a shake tomorrow!
“Lol, the pixels.”
âI just drank one! “
“I was seriously waiting for these to come back.”
“I still want them to sell an alcoholic version.”
There is the question of why Mos Burger decided to bring these three seemingly unrelated things together. Maybe since the target market for an alcohol flavored shake would be middle-aged people, they wanted to deliver nostalgic advertising on multiple fronts.
There is also the less likely but still conceivable chance that the website is a pun on the name “Dassai” as it closely resembles the Japanese word “dasai“which means” bad style “.
One thing is for sure: if you want your device and / or your internet connection to be super fast and powerful, just open the Mos Burger Kosaku Shima Dassai milkshake website and watch it all load up in fractions of a millisecond.