How to Choose a Web Designer for Your Startup Business
A website is imperative for any business, especially one that is just starting out. It is the central point of your online operations. This is where you sell your products and services. It’s what you use to get social media users to find out more about your business. It is the foundation of all your digital marketing efforts.
Therefore, your website should be at its best.
Yes, you can build it from scratch. There are different platforms that make it easy to create your own professional site. However, there are limits to opting for this path. Many will find it difficult to produce their ideal vision, for example, while trying to incorporate SEO elements is another challenge.
This is why it makes sense to go with a web designer. They have the expert skills to build your site to exact specifications. They also know how to make sure it’s responsive, easy for users to navigate, and includes everything needed under the hood. At least that’s if you pick the right web designer. Here’s how to do it.
Their own website looks like the part
First of all, you should take a close look at the functionality and appearance of a potential web designer’s site. Does this look like the part? Is it easy to navigate to find the information you are looking for? Is the loading fast?
To take Oxygen Graphics for example. Their site is modern, eye-catching, and easy to use, and they could produce just that for you as well, as these are the types of attributes you want to see. A web designer’s own site is effectively a showcase of his or her capabilities. If he looks tired or ordinary, the signs are to look elsewhere. However, if you can see how awesome their own website is, it gives you confidence that they will be able to provide the same for you.
Of course, their site is just the start. They can put all of their efforts into their own slice of the Internet, but that doesn’t mean it translates into the work they do for their clients. You must see proof of their efforts for others.
It starts with viewing their portfolio. An established web designer should boast of having a portfolio with a huge selection of examples of past work. These examples should also be varied and display their entire repertoire of skills.
Another aspect to check is Customer reviews. Besides the site itself, see what kind of experience they’ve had with the web design agency. Did they complete the job on time? Did they have problems with the implementation of some requests? If these reviews highlight the fast and flexible nature of the web designer, then these are all indicators that you are on the right track.
Think about your budget
Unfortunately, your budget has the potential to put a number of established web designers out of reach. This is the case if your budget is tight, which is a real possibility if you are a startup with a lot of other expenses to consider.
However, before you go for a cheaper option, remember the saying “You get what you pay for.” While a budget designer doesn’t necessarily mean you will receive an inferior product, be sure to do your research thoroughly before deciding on one.