Hinge will try to thwart scammers with video verification

Match Group, which operates one of the largest dating app portfolios in the world, will soon add a new profile verification feature to its popular dating app Hinge. This feature is part of a larger effort to crack down on scammers who use fake photos and pretend to be people they’re not on the app, often in an effort to possibly plot romantic conquests with friends. ‘silver.

Jarryd Boyd, director of brand communications for Hinge, said in a written statement that Hinge will begin rolling out the feature, named Selfie Verification, next month. Hinge will ask users to take a video selfie in the app to confirm they are a real person and not a digital fake. Match Group then plans to use a combination of machine learning technology and human moderators to “compare facial geometries from the video selfie to photos on the user’s profile,” Boyd said. Once the video is confirmed as genuine, a user gets a “Verified” badge on their Hinge profile.

The move comes after a recent story from WIRED highlighting the proliferation of fake accounts on the Hinge dating app. These fake profiles are often peppered with glossy photos of attractive people, although there is something off-putting about their perfection. The person often just “joined” the dating app. Their descriptions of themselves or their responses to prompts are nonsense, a sign that someone may be using a translator app to try to connect with someone in their native language. And in many cases, the person on the other end of the fraudulent profile will ask their correspondent to move the conversation out of the app, a strategy that allows them to maintain a dialogue even if the fraudster is kicked from Hinge.

By December, Selfie Verification should be available to all Hinge users globally, including people in the US, UK, Canada, India, Australia, Germany, France, and more than a dozen other countries.

“As romance scammers find new ways to scam people, we are committed to investing in new updates and technologies that prevent harm to our daters,” Boyd said.

Hinge is one of several dating apps owned by Match Group, and it’s not the first to use a facial recognition tool to try to spot fakes. Before that, Tinder and Plenty of Fish had photo verification tools. In August, a Match Group spokeswoman told WIRED that photo verification would be coming to Hinge, OKCupid and Match.com “in the coming months.”

Match Group also pointed out that it has a Trust & Safety team of more than 450 employees who work across the company’s many dating apps, and that last year Match Group invested more than $125 million. dollars to develop new technology “to help make dating safe.” Four years ago, he created an advisory board to develop policies to prevent harassment, sexual assault and sex trafficking.

The company’s rollout of video verification tools on Hinge is long overdue and may not be foolproof. Match Group has also yet to answer a series of follow-up questions, so it’s unclear whether the video verification feature will be mandatory for all Hinge users or optional.

it’s really me

Maggie Oates, an independent privacy and security researcher who also programmed a sex work and privacy game called OnlyBans, says in an email that she strongly believes biometric authentication should be optional and encouraged. in dating apps, but not required. A multi-pronged verification approach might be more efficient, Oates says, with the added benefit of giving users options. “Not everyone is comfortable with biometrics. Not everyone has a driver’s license. Online identity verification is a really difficult problem.

And she thinks relying solely on facial recognition technology for profile verification will only last for a while.

Comments are closed.