As Canadian soccer reaches new heights, fans still can’t get their hands on jerseys – SportsLogos.Net News
With the women’s national team fresh off a gold medal at the Tokyo Summer Olympics and the men’s team set to qualify for the FIFA World Cup for the first time since 1986 , soccer in Canada is experiencing what could be the most prosperous and popular. period ever.
But, even enjoying such success, Canada Soccer continues to struggle to produce and sell merchandise to capitalize on the attention the teams have captured.
The governing body has signed a “long-term multi-channel retail partnership” with Fanatics in June 2021 to “significantly improve the fan shopping experience and offer the widest assortment of Canada Soccer merchandise ever”. But now, nearly eight months later, the selection available at CanadaSoccerStore.com is still limited to men’s hats, t-shirts and jerseys, and only women’s t-shirts.
And what’s available is expensive: As of January 29, the only authentic white away jerseys on sale were a blank jersey for CAD$200 and one with team captain Atiba Hutchinson’s name and number printed on the back for CAD250. CAD$.
“The team has performed well and it’s happening relatively fast, the supply of accessories and apparel has not been able to keep up with the increase in attention,” said Vijay Setlur, Marketing Instructor at the Schulich School of Business at York University. BNN Bloomberg earlier this week. “For a very long time there was little interest in the men’s national team.”
The selection of men’s replica jerseys was only marginally better. There were alternative house red, exterior white and black versions available, but the reds were only available in size 2XL and the whites only in size small. The black jerseys were available in large, XL and 2XL.
Fanatics charged CAD$110 for blank replicas and CAD$150 for replicas with printed names and numbers.
The kicker is, along with the distinctive pattern on the sleeves, Canada Soccer’s red home replica jerseys clearly utilize Nike’s Strike II team apparel pattern. Similar Strike II jerseys can be found for sale on other retailers’ websites for around CA$44.
“There are supply chain issues at the moment, but at the same time Nike have other national teams as partners who potentially sell a lot more than Canada, so you don’t want to make a product that won’t budge. “, Setlur told BNN Bloomberg.
“Since demand has increased so quickly, they may not have been able to keep up. Hopefully that gets better, but even if Nike wants to ramp up production, these supply chain issues could still hold them back.
Canada Soccer, Nike and Fanatics did not respond to BNN Bloomberg’s requests for comment.
But Setlur believes there is a light at the end of the tunnel for Canadian soccer fans looking to show their support for national teams.
“It puts Canada Soccer in a position to make progress in merchandising, so I don’t expect these jersey issues that we’re seeing now to even exist next year,” he said.
Courtesy of photo CanadaSoccerStore.com